ABOUT THE PROJECT
FUSS (originally called This Is FUSS) was a start-up men’s lifestyle brand I developed with two former colleagues. I created the website, social platforms, and produced all content. Its purpose was to bring top quality, professionally-produced, responsibly-written content we feel the sector is lacking and deserves.
Within weeks of launch in summer 2016, we reached an audience in the tens of thousands and gained over five million video views on Facebook.